Mai ngā Hoahoa ki ngā Hua Whakamutunga: Pēhea te Roopu Ngaio e Huri nei i ngā Hanga Tarau Hākinakina Matatini?

Whakarāpopotonga:

Ko te ahua whakamutunga o te kakahu hākinakina i te wā e mau ana te kaiwhakamahi e whakaponohia ana e te papanga. Engari ko te mea nui i roto i te ahumahi kakano—ko te hikoi e tino whakatau ana, e whati ana rānei? Ko te hanga tauira. A, kāore he tangata e kōrero mōna.


He uaua ake te hanga tauira tarau hākinakina i te tarau noa. Me pai te titiro, engari me pai anō hoki mō te neke. Kia mau ki ngā koti poipīro — hei tauira. Ahakoa te rerekētanga o te haurua henimita i roto i te neke o te pakihiwi ka raru ai te whakamarie i te wā o te piro; mō ngā koti pōroiti, ka tino rereke te ahua o te silhouette.


Kua rua tekau tau a Tonton Sports e mahi ana i tēnei mara, e tohunga ana ki ngā tarau hākinakina puta noa i ngā kāwai hākinakina neke atu i te 50 — tae atu ki te tarau poipīro, whutupōro, me te pōroiti. Tata ki te 90% o ana hua ka tukuna ki ngā mākete i Ūropi me Amerika Te Tai Pōkēna. Ko tōna kaha ki te mahi i tēnei momo momo hua me ngā mākete o te ao ka puta mai ehara i te mea nā te tohunga o ngā tohunga mahi tawhito, engari nā tētahi pūnaha hanga tauira matihiko matawhānui, mai i te timatanga o ngā pikitia hoahoa ki ngā tauira oti.


Ko ngā wāhanga e whai ake nei e whakaatu ana i tō mātou tikanga mō te whakahou i te ahua matatini o ngā tarau hākinakina.


  1. Āwhinatia e te AI, ko ngā kaihanga tauira te mana

Ko te hanga tauira matarohia e whakawhirinaki ana ki te ngākaunui o te kaihanga tauira, engari he uaua ki te whakahoki mai tēnei kaha, ā, he rerekē ngā tauira e puta ana i ngā tāngata rerekē. Ko te tikanga a Tonton Sports ko te matihiko i te tukanga hanga tauira: ka kuhia e ngā kaihoahoa ngā kupu matua pēnei i te "koti pōroiti" me te "papanga polyester", ā, ka whakaputa te pūnaha atamai i ngā momo e rima i roto i te 20 hēkona, ā, ka whakaputa ngā hua tauira matihiko 3D i roto i te 10 hēkona. Ko ngā otinga i whakaputaina e te AI ehara i te hua whakamutunga; ka whakarerekē ngā kaihanga tauira i ngā silhouette, ka whakapai i ngā taipitopito, ā, ka whakahōkai i runga i tēnei.

Ko te āhuatanga tino kore e hiahiatia o ngā tarau hākinakina ngaio ko te pai te titiro i te wā e noho ana, engari he kino te ahua i te wā e neke ana. Ko tā mātou roopu hanga tauira, i runga i te putunga raraunga 22 tau o ngā tinana Pākehā me Amerika, ka taurite tika i ngā wāhi matua pēnei i te pōtītanga o te pakihiwi, te porowhita o te uma, me te pōkai o te ringaringa. Ka waiho e rātou he mokowā hāneanea kia rite ki te kaha o te hākinakina — mō ngā tarau poipīro, ka whakanui ake rātou i te kaha o te nekehanga o ngā pakihiwi me te tuara; mō ngā silhouette kikī, ka whakamahia e rātou te pehanga rereke; ā, mō ngā silhouette wātea, ka mau tonu te ahua pai me te tino pai. Ma tēnei ka tino pai te kakahu, kāore e kikī, ā, ka pai te noho, kāore e wātea — he wheako kāore e taea e te AI te tatau.


Ko te kaupapa o tēnei tauira ehara i te whakakapi i ngā tāngata ki ngā mihini, engari ko te whakaora i ngā kaihanga tauira mai i ngā mahi whakahōkai. I mua, e 2 haora te roa mō te whakarite-a-ringa o ngā wāhanga 40 o te koti poipīro, engari inaianei ka taea e te pūnaha atamai te whakaoti i roto i te 10 meneti. Ka taea e ngā kaihanga tauira te tino aro atu ki ngā wāhanga e hiahia ana kia nui ake te whakatau, pēnei i te pai o te nekehanga, te whakahaere i te hokinga o te papanga, me te tukanga ahua motuhake. 


  1. Ia wāhanga o te papanga he "kaari ID".

Ko te hanga tauira te kaupae tuatahi ki te whakatutuki i tētahi tauira. Ko te tino wero kei roto i te mea ka taea te whakahoki tika, te oti hoki i roto i te hanga nui. Ahakoa kua tae te kaihanga tauira ki te mita-miriā te tika o ngā inenga, ngā pōuri, me ngā taurite i runga i te rorohiko, ahakoa he rerekētanga o te haurua henimita i te tapahanga, te taurite kore i te tā, te hapa rānei i te tuitui ka tino huri tonu te ahua o te kakahu whakamutunga, ā, ka tino whakahekehia tōna pānga whakamahi.

Ki te whakatau tēnei raruraru, kua whakatinanahia e Tonton Sports tētahi pūnaha mahi kotahi-mō-kotahi te arahi matihiko puta noa i te tukanga hanga katoa. Ka oti te hoahoa me te tauira, ka tukuna tika ngā raraunga katoa ki tā mātou pūnaha whakahaere hanga atamai i hangaia e mātou. Ka whakawhiwhia ia wāhanga tapahi ki tētahi QR code motuhake, rangatira. Ka herea tēnei QR code ki ngā raraunga katoa pēnei i te rahi tauira, te nama wāhanga tapahi, te wāhi hono, ngā tohu taurite, me ngā whakaritenga tukanga. Mai i te tapahanga, te tā, te tuitui ki te tirotiro kounga, me matawai ia tukanga kia whakamanatia, kia whai hoki i ngā tohutohu mō te rere.

Mā tēnei tikanga, ka tino tino tukuna atu ngā whakaaro hoahoa o te kaihanga tauira ki ia wāhanga o te papanga tapahi. Me whai noa ngā kaimahi i ngā tohutohu QR code kia mahi i runga i te tikanga, ka taea ai te karo katoa i te raruraru o te "titiro rite engari kāore e pai te pai ina mau", me te whakarite i tētahi tautau tiketike o ngā tauira hanga nui.

He tino kitea anō hoki ngā whakarerekētanga o te hanga nā tēnei pūnaha. I roto i te whakarōpūtanga me te tirotiro i ngā wāhanga ma, e 20 neke atu te roa o ngā kaimahi ki te tapatapahi me te tirotiro i ngā kakahu 3,000, ā, he uaua ki te rapu i te take o ngā hapa. Inaianei, e rua noa iho ngā kaimahi e hiahiatia ana hei whakaoti i te nui o te mahi mā te matawai i ngā waehere, me te nui haere o te kaha. Ki te puta ngā raruraru, ka taea anō hoki te whai i te tukanga me te wā i puta ai.

  1. Ngā papanga rerekē, ngā pūtaiao rerekē

He maha ngā momo papanga mō ngā tarau hākinakina, pēnei i te polyester, spandex, mesh, me ngā papanga whatu mahi, ia tangata he rerekee te pakarutanga, te hokinga, me ngā āhuatanga o te wera. Me whai whakaaro ngā kaihanga tauira ki ēnei mea i te wā e hanga tauira ana kia tino pai ai te pai o ngā kakahu oti, kāore hoki e pokepoke.

Hei tauira, mō ngā tarau poipīro, ki te whiriwhiria e te kiritaki he papanga tino pakari, ka taea te hanga te tauira kia tino pai te kakahu, kāore he pēhi i te wā o te neke; engari ki te whakarerekē ki te papanga polyester noa me te iti ake te pakari, me waiho e mātou he mokowā atu mō te nekehanga i ngā wāhi matua pēnei i ngā pakihiwi, te tuara, me ngā poko. Ko tētahi atu tauira ko te tā wera. I te wā o te tukanga wera-wera teitei, ka iti nei te hokinga o te papanga — ki te kore tēnei hokinga e tatau, ā, ka rāhuitia i te wā o te hoahoa tauira, ka iti ake te rahi o te hua oti, ā, ka pokepoke te ahua.

I Tonton Sports, i muri i te tata ki te 20 tau o te kohikohinga whai take, kua whai tō mātou putunga raraunga matawhānui o ngā tukanga papanga. Kei te roopu ngā paearu whakatau matatau mō ngā tawhā tohe, hokinga, me te whakarite o ngā momo papanga katoa, ā, ka rongoa hoki ēnei raraunga ki roto i te pūnaha whakahaere hanga atamai. I te wā o te whakawhanake i ngā momo hou, ka taea te karanga tika, te whakaiti i te hiahia mō te tauira tukurua me te whakapai ake i te tika o ngā tauira me te kaha o te whakawhanake.

  1. Te whare rahi + te ine tinana

Ahakoa te tere o te hoahoa matihiko, me mau tonu te hua whakamutunga e ngā tāngata tūturu, ā, ka taea anō te whakatau mena ka pai te pai. Mō ngā tarau hākinakina, ka rereke ngā rahi mai i te XXS ki te 5XL, ā, ka nui haere ngā whakaritenga mō te pai ki ngā momo tinana me ngā hākinakina. Ko te whakawhirinaki ki tētahi pūnaha rahi noa ka puta tonu te "kikī rawa mō ngā rahi iti, ā, he wātea rawa mō ngā rahi nui". I roto i ngā 22 tau kua pahure ake nei, i roto i te tukanga o te mahi ki ngā mākete Pākehā me Amerika, kua āta whakawhanakehia tō mātou ake whare rahi — kua whakaturia e tā mātou roopu hanga tauira ngā tawhā taurite matatau mō ngā inenga matua pēnei i te pōtītanga o te pakihiwi, te porowhita o te uma, me te pōkai o te ringaringa, me te whakarite kia tino pai ngā rahi katoa, ā, kia pai hoki mō ngā momo tinana rerekē.

I mua i te tukunga o ia rōpū o ngā tarau hākinakina, ka puta tētahi raupapa o ngā whakamātau mahi tinana, tae atu ki ngā whakamātau kaha-nui, ngā whakamātau anti-pilling me te anti-pilling, ngā whakamātau anti-hokinga, me ngā whakamātau tae ki te pakarutanga. Ki te kōrero ngāwari: Ka pokepoke te papanga ina kumea? Ka piri mai te huruhuru i muri i etahi mau? Ka hoki mai i muri i te horoi? Ka memenge te tae i muri i te werawera? Kia oti anō ngā whakamātau katoa ka taea te kohinga me te tukunga.

Ko tēnei tukanga o te "whare rahi taurite + ine tinana" e whakarite ana kia rua ngā whakamātau o ia wāhanga o ngā tarau hākinakina ka tukuna e Tonton Sports mai i te mariko ki te tūturu. Ko te whare rahi e whakatau ana i te raruraru matua o te "pai, kāore rānei", ā, ko te whakamātau tinana e whakatau ana i te raruraru wheako o te "pai te noho, kāore rānei". Kia kotahi noa ai te rua ka taea ai te kakahu hākinakina tino ngaio ka taea te tu ki te wā.


Whakamutunga

Mai i te pikitia hoahoa ki tētahi hua oti tino pai, ko te mea kei waenganui ko te māramatanga hohonu o te kaihanga tauira ngaio mō te hanganga, te tinana o te tangata, te papanga, me te nekehanga. E piri ana a Tonton Sports ki te hangarau hanga tauira ngaio hei kaha matua, me te whakamahi i te wheako, te aro ki ngā taipitopito, me ngā taputapu matihiko ki te whakahoki tika i ia ahua matatini, me te whakarite kia mau tonu te hoahoa ki tōna ahua taketake, me te kaha ake o te wheako whakamahi, me te whakarite i te kaha o te hanga nui. Ahakoa mō ngā kakahu kēmu kapa ngaio, mō ngā taonga ahua rohe-roa rānei, ka taea e mātou te tautoko i te whakatutukitanga o ia o ā koutou whakaaro auaha me tō mātou tohunga hanga tauira.