Kwa-Tonton Sports, uhambo lwethu aluzange luqale ngohlelo lwebhizinisi, kodwa luqale ngenselelo. Ngo-2003, umsunguli wethu u-Peter Hu, waqala umsebenzi wokuzama ukusiza umngani wakhe wakwamanye amazwe ukuba enze ama-uniforms eqembu elidlala ezingeni eliphakathi nendawo (semi-professional). Ngaleso sikhathi, umkhakha wokukhiqiza e-China wawugxile kakhulu ekukhiqizeni izimpahla ngobuningi; cishe ayikho ifektri eyayizimisele ukwamukela ama-oda amancane adinga izinga eliphezulu lokunakekelwa, ngoba ayebhekwa njengento "enkinga" kakhulu futhi ebiza imali eningi.

Ngemva kwezinyanga eziningi efuna kulo lonke elaseNingizimu Afrika, uPeter wagcina ethole umphakeli e-Guangdong owayezimisele ukwamukela i-oda lakhe. Lokhu kuhlangenwe nakho kwavusa umbono omusha: ukusungula inkampani ezokweseka izidingo zamaqembu, izinkampani ezimele, kanye nezinhlangano zemidlalo ezidinga izingubo zekhwalithi ephezulu ngaphandle kwesidingo soku-oda ngamanani amakhulu (low MOQ).

Ngo-2004, u-Peter wasungula ngokusemthethweni i-Tonton Sports e-Shenzhen. Eqala nethimba elincane nelizinikele ebhizinisini, waqala ukwakha isisekelo esithembekile samaqembu ezemidlalo nabanikazi bemikhiqizo yezingubo zezemidlalo ababesanda kuvela, labo ababengazinakiwe abakhiqizi bendabuko.

U-Peter waseshe wakuqonda ukuthi ukuze akhonze amakhasimende akhe ngendlela efanele, udinga ukuba nokulawula okuphelele kwinqubo yokukhiqiza. Wathatha isinqumo esibunesibindi sokushintsha kusuka ekubeni yinkampani yezohwebo waya ekubeni ngumkhiqizi oqondile, waqasha indawo e-Shenzhen ukuze akhe umugqa wokukhiqiza ohlanganisa konke. Ngokuhlanganisa ukumaketha, ukwakhiwa kwemiklamo (pattern making), ukuklama, ukuphrinta, ukusika ngeleza (laser cutting), kanye nokuthunga ngaphansi kophahla olulodwa, i-Tonton Sports yaba yiphayona kuleso sifunda. Sibe phakathi kwabokuqala ukutshala izimali emishinini yokuphrinta edijithali, imishini yokudlulisa i-sublimation, kanye nemishini yokusika ngeleza ezenzakalelayo, okwasivumela ukuba sandise ubuchwepheshe bethu emikhakheni ekhethekile efana ne-ice hockey, wrestling, American football, baseball, kanye nezimpahla ze-MMA.

Ngemuva kweminyaka ecishe ibe ngamashumi amabili yokukhula, u-Peter wabona isidingo sokuba nesisekelo esiqinile nesizinzile. Ngonyaka ka-2022, inkampani yafinyelela esigabeni esibalulekile ngokuthenga umhlaba ongama-square metres ayi-15,000 esifundeni sase-Hubei ukuze kwakhiwe isizinda sethu sokukhiqiza esingunaphakade.

Namuhla, i-Tonton Sports isiphenduke amandla amakhulu ekukhiqizeni nge-AI. Ngokuthuthela konke ukukhiqiza kwethu esikhungweni sethu sase-Hubei, sifake "ubunikazi" bedijithali kuyo yonke imvunulo: isiqephu ngasinye sezimpahla zezemidlalo siza nekhodi ye-QR eyingqayizivele, okwehlisa kakhulu amaphutha ekukhiqizeni futhi kuqinisekisa ukwenza izinto obala ngokuphelele kozakwethu bebhizinisi (B2B).

Isikhungo sethu sase-Hubei simele ikusasa lokukhiqizwa kwezingubo zezemidlalo, ngokuhlanganisa ubuciko bezandla nobuchwepheshe besimanjemanje:

Isistimu Yokukhiqiza Ehlakaniphile: Isistimu yethu eqhutshwa ubuhlakani bokwenziwa (AI) ikhulise isivinini sokuphendula ama-oda ngama-50%, inamandla okukhiqiza iziqeshana eziyizinkulungwane ezingama-300 ngenyanga.

Ukulandelela Ngokunemba: Ngemishini ehlakaniphile engaphezu kuka-200 kanye nendawo yokukhiqiza esebenza ngokuzenzakalelayo (automated hanging workshop), silandelela indlela yokukhiqiza ngayinye yezingubo zethu ukuze siqede amaphutha abangelwa ukungena kwesandla somuntu.

Ukulawulwa Kwekhwalithi Okusezingeni Eliphezulu: Wonke ama-oda adlula ezigabeni eziyisi-7 zokuhlola izinga lekhwalithi (QC) okuhlanganisa ubuchwepheshe be-AI nokubhekwa ngabantu. Ubuchwepheshe bethu be-machine-vision buqapha ukuthungwa nokuphrintwa ngokunemba okusezingeni eliphezulu ukuze sifinyelele ezingeni lokuvunywa elingu-99.8%.

Idizayini Nochwepheshe Bezocwaningo Nentuthuko (R&D): Ithimba lethu lokuklama elinabantu abangaphezu kwama-30 lisebenzisa ipulatifomu yokuklama ye-3D esekelwe efwini ukuze bakhiqize izifanekiso (mockups) emizuzwaneni eyi-10 futhi banikeze izixazululo ezigcwele zokwenza ngokwezifiso (custom solutions) zingakapheli amahora angama-24.

Ubuchwepheshe obuthuthukisiwe be-"Black Tech" R&D: Sisebenzisa uhlelo lokuhlela oluhlakaniphile olukhulisa ukusetshenziswa kwendwangu ngamaphesenti angu-18%, ukuhlola ikhwalithi yokuphrinta okuzenzakalelayo nge-CCD okunezinga lokungapheleli elingaphansi kuka-0.3‰, kanye nokusikwa ngengalo yomshini okunembe kakhulu kufika ku-0.1mm.

Kusukela kwinethiwekhi yethu yokuhlinzeka ngezinto zokwakha ezicebile engaphezu kuka-50, kuya ohlelweni lwethu lokulethwa kwempahla oluhlanganiswe kwilodwa kusuka ekwakhiweni kwayo kuya ekuthuthweni kwayo, i-Tonton Sports ihlala izibophezele kumgomo eyasungulwa ngawo: ukwenza izingubo zezemidlalo ezenziwe ngokwezifiso (custom sportswear) zibe sezingeni lobuchwepheshe, zithembeke, futhi zibe nekhono elisha.

Kungakhathaliseki ukuthi uyiligi yezemidlalo esezingeni eliphezulu noma yibhizinisi elisakhula, silapha ukuze siguqule imibono yakho ibe yizingubo zezemidlalo ezisezingeni eliphezulu neziqinile.