Kungani amaklayenti e-B2B egudlule emikhiqizweni eselungile? Tonton Iqinisekisa Ama-oda Okukhiqiza Ngokufunwa nalezi Zindawo Zokuthengisa Ezi-3
“Umqeqeshi, asinawo lolu hlobo nge-XXL.” “Lo mbala utholakala kuphela njengeselungile; asikwazi ukuphrinta ilogo yeqembu kuyo.”— —Izingxoxo ezinjalo zivamile ekuthengeni kwe-B2B. Imfashini eselungile yaze yanqoba nge“jubane” layo, kodwa namuhla, ngenxa yezitayela eziphindaphindayo, ubukhulu obungaphelele, kanye nemali eboshwe ekugcineni, ayikwazi ukuhlangabezana nezidingo eziphindwe kabili zemicimbi ekhethekile kanye nokwenza kube ngokwakho iqembu. Amaklayenti e-B2B akhula kakhulu ajikela ekukhiqizeni ngokufunwa.
Ngeminyaka yokuhlangenwe ngoko lolu hlelo lokwenza izimpahla zemidlalo ngezifiso, i-Tonton Sports isungule izindawo ezintathu eziyinhloko zokuthengisa ezikwenza "ukwenza ngezifiso" kube ukhetho oluqinile kunalokho "okungokwenziwa", ibeka inkampani njengomholi omkhulu ekuguqukeni komkhakha.
I. Ukukhiqiza Okuhlakaniphile: Ukwenza Ukukhiqiza Ngokufunwa "Kushesha" Kunokwenziwa
Ngokusebenzisa uhlelo lwayo lwe-MES oluyimfihlo kanye nendlela yokuhlela ehlakaniphile, i-Tonton Sports yakhe umugqa wokukhiqiza okuhlakaniphile osheshayo futhi oguquguqukayo ovumela ngempela ubuncane be-oda izingcezu ezimbalwa, ukukhiqiza ngokufunwa, nokulethwa okusheshayo kakhulu. Siphatha ngokushelela konke kusuka ezibonelweni zengcezu eyodwa kanye nokuhlolwa okuncane okwenziwa ngeziningi kuya kuma-oda amakhulu. Imigqa yethu yokukhiqiza ingashintsha ngokushesha phakathi kwezitayela futhi yandise imisebenzi ngokuguquguqukayo, isebenza ngama-oda kusuka ezigabeni eziningi, amaqoqo, kanye nemiklamo ehlukene ngesikhathi esifanayo—iqinisekisa ukuthi ama-oda amancane akwengezi intengo futhi ama-oda amakhulu akubambezeli. Ngenxa yalolu hlelo lokukhiqiza olusebenza kahle futhi olunobuhlakani, singaphendula ngokushesha ezidingweni zesikhathi ezifana namakamu okuqeqesha ezemidlalo, ukwethulwa kwemikhiqizo emisha, kanye nama-oda aphuthumayo aphesheya kwezilwandle. Ngama-lead times aqinile futhi alawulekayo, sikhumula ukumosha kwesitoko lapho kuqala khona, sihlanganisa kahle izimo ezihlukahlukene ezifaka phakathi imicimbi yezemidlalo ezikoleni, imisebenzi yokwakha iqembu lezinkampani, kanye nokuhlolwa kwemikhiqizo yomkhiqizo, kusiza amaklayenti ukuthi athole imisebenzi engenabo ubungozi, engenamaphuzu.
II. Imibono engu-20 yoHlolo noNqande: Isiqinisekiso esiphindwe kabili sezingubo namazinga
Senza izimpahla zezemidlalo iminyaka engu-20 manje. I-Tonton Sports—ngathi. Abaklami bethu bayakwazi ukwenza kwabo: basebenzisa ukubuka kuqala kwe-3D kanye nomdlalo wombala osuselwa ku-AI ukuze baqinisekise ukuthi konke kubukeka kukuhle ngaphambi kokuba kususwe ucezu lokuqala. Futhi, sakhe umtapo omkhulu wokuhlanganiswa kwezingubo nezinsiza ezingaphezu kuka-2,000—kwenze kube lula ukuletha noma yimiphi imibono ekuphileni. Futhi yebo, sihlangabezana nazo zonke izindinganiso ezinkulu zokuhambisana, kufaka phakathi i-FAMA. Hhayi ngoba kufanele—kodwa ngoba ubuchwepheshe buyindlela yethu nje.
Uma kukhulunywa ngezinto ezintsha zezingubo kanye nokulawulwa kwekhwalithi, asiyeki ukutshala imali. Sisebenzisana namanyuvesi ahola phambili ukuze sakhe izinto ezisekelwe ekusebenzeni ezingasebenza ngempela kubasubathi—cabanga ngokufudumala, ukoma okusheshayo, ukuphefumula, nokwelula okunezinga eline-four-way. Endleleni, sithole izitifiketi eziphezulu ezifana ne-ISO 9001, siqinisekisa ukulawulwa kwekhwalithi okuqinile kusuka empahleni eluhlaza kuya engutsheni eqediwe. Imininingwane yethu yokusebenza, izindinganiso zemvelo, nokuhlala okunamalungu kuhlanganisa okungcono kakhulu emhlabeni. Isiphetho: yonke ingcezu eyenziwe ngomumo esiyilethayo ihlanganisa ukusebenza kobuchwepheshe kanye nokuvumelana okungapheli.
III. Kufakazelwe Emqhudelwaneni Womhlaba Wonke, Kubhekisa Indlela Ekwenzeni Ngokwezifiso Okuluhlaza
Ukukhiqiza kwe-Tonton Sports ngokufunwa akusho nje kuphela ukuthi kuyashesha futhi kusezingeni eliphezulu—kuhlolwe empini kumazinga aphezulu ezemidlalo yomhlaba. Izimpahla zethu ziye zafaka amandla emaqenjini ku-German Youth Football League, i-NFL, kanye ne-Japan’s High School Baseball Championship. Siphinde sabonelela ngempahla esemthethweni yomqhudelwano kumaqembu kazwelonke e-Paris Olympics kanye ne-Chinese National Ice Hockey Team. Kusukela ezinkundleni zemidlalo yesikole kuya ezingeni le-Olympic, ukwethembeka nokusebenza kwe-Tonton Sports kuphumelele kaningana.
Ngasikhathi sinye, i-Tonton Sports ixhasa ukukhiqizwa okuhlakaniphile okuluhlaza: siqala ngezinto eziyisisekelo ezinobungani nemvelo njenge-polyester egaywe kabusha, sisebenzisa ama-inki angenayo i-formaldehyde, futhi sinciphise ukumosha ngenxa yokunemba kokunyathelisa kwedijithali. Uma ukhetha i-Tonton, awutholi nje kuphela izimpahla zezemidlalo ezisezingeni eliphezulu—uba nomkhiqizo ohambisana nomkhiqizo omi kahle ngokusimama.
Ushintsho olusuka ekwenziweni njengeselungile kuya ekukhiqizeni ngokufunwa akusho nje ukushintsha indlela amaqembu athenga ngayo ama-uniform—kuyachaza kabusha ukuthi yini engenzeka kumchilo wokuhlinzekwa. Ngezinsika ezintathu—isivinini, izinga, kanye nokusimama—i-Tonton Sports ifakaza ukuthi ukwenziwa ngezifiso akusho ukuyekethisa. Lapho amaklayenti akho eyeka ukubuza, “Unayo ini?” bese eqala ukuthi, “Nansi engiyifunayo”—i-Tonton Sports iyimpendulo.
